Jonathan Drake, author of the ebook Rowing from a Holistic Perspective was interviewed on a podcast called Body Learning.

In the 25 minute podcast he focuses on rowing from a wider perspective in relation to the Alexander Technique
Does Alexander Technique help rowing?
Have a listen to How the Alexander Technique can help you take advantage of the fitness benefits of rowing or using a rowing machine with host Robert Rickover
Alexander technique is a self-help technique which you can apply to any activity – how to apply yourself to anything you do. An easier, free-er way of moving. The most important thing that happens in an Alexander lesson is changing consciousness and understanding in how you can use it in your life.
The rowing machine is one of the last used and most abused pieces in the gym – yet it has the greatest potential to improve all aspects of fitness. It works cardiovascular, flexibility, muscle tone, core strength and stability. It needs to be used well.
It’s an opportunity to improve co-ordination.