RowPerfect Shop subscribe to newsletter

The Pathway to Paralympic representation

Rachel Froggatt from Paralympics New Zealand talks about how the pathway from community awareness of sport participation for … read more

Share this Post

Rachel Froggatt from Paralympics New Zealand talks about how the pathway from community awareness of sport participation for people of disability through to international representation is tough.  Tough all the way.

Funding for the parts “That matter” is not available at all for community awareness and community development and only partially available for the Paralympic Games and athlete development.

NZ Paralympics model of how to enable para sport and funding, spirit of gold, NZ Paralympics model of how to enable para sport and funding[/caption]

The reality was media journalists were terrified about saying the wrong thing about the athletes.. So she led an education programme in a secret locked room with no recording so they could ask ANYTHING.  Led by Rachel Froggatt Commercial and Marketing Director from Paralympics New Zealand.

She also trained them how to talk about disability, influence the influencer.  And ensured that the media releases were usable, focused on topics the media wanted cover so it enabled more publicity.  Making community role models for able bodied and disabled people from Paralympic sports people has been key.

Corporates are now getting involved because a lot of long term disability can use sport as a pathway to rehabilitation and business is prepared to back this with commercial sponsorship.

About Rebecca Caroe
Rebecca is the host of RowingChat podcast and is a masters athlete and coach. Passionate about helping others enjoy the sport as much as she does. View all posts from Rebecca Caroe

Leave a Reply

Blog Related Posts

Olympic Liveblog Semi Finals M2-

Semi final 1: Germany, Italy, New Zealand, Canada, Netherlands, USA.   Everyone knows the kiwis are the one… read more

Why top rowers are a breed apart

I’m a pretty persistent guy. How many people would spend seven years writing a book and then give… read more

Richard Chambers is “Counting the hours…”

Richard Chambers has written another installment from Beijing. Thanks to the Guardian.co.uk for hosting his blog. Richard's blog… read more

RowPerfect Shop subscribe to newsletter
X