Leaders in rowing should always emphasise good rowing technique. This is a soapbox that I’ve ranted on before here,
Tiny bits of information all add up in the mind of a reader and so bad or poor quality rowing technique should never be allowed to reach the public, especially when a venerable institution like the Henley Royal Regatta Stewards are behind it.
Take a look at this – the front cover of this year’s Mementoes 2018 catalogue.
Look at the sculler’s hand positions – his left hand has the thumb on the end of the grip and the right does not. Yes it’s a minor point, but seriously, I think it should be considered by the graphic design team before choosing how to illustrate a catalogue.
Choose rowers not models
There are plenty of great looking athletes to choose when designing a fashion shoot. Take Rock the Boat’s capri leggings – nice lady, perfectly positioned at the catch on an erg – not over-compressed, handle height perfect.
But the images below just don’t do justice to HRR as a brand. Do you agree?