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Oh, Goodness HRR. Improve your photos

Leaders in rowing should always emphasise good rowing technique.  This is a soapbox that I’ve ranted on before … read more

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Leaders in rowing should always emphasise good rowing technique.  This is a soapbox that I’ve ranted on before here,

Tiny bits of information all add up in the mind of a reader and so bad or poor quality rowing technique should never be allowed to reach the public, especially when a venerable institution like the Henley Royal Regatta Stewards are behind it.

Take a look at this – the front cover of this year’s Mementoes 2018 catalogue.

HRR Mementoes cover photo

Look at the sculler’s hand positions – his left hand has the thumb on the end of the grip and the right does not.  Yes it’s a minor point, but seriously, I think it should be considered by the graphic design team before choosing how to illustrate a catalogue.

Choose rowers not models

There are plenty of great looking athletes to choose when designing a fashion shoot.  Take Rock the Boat’s capri leggings – nice lady, perfectly positioned at the catch on an erg – not over-compressed, handle height perfect.

But the images below just don’t do justice to HRR as a brand.  Do you agree?

pretty girl, not a skilled sculler Oh so pretty but can you scull?

long nails when rowing Long red nails and rowing don’t mix

About Rebecca Caroe
Rebecca is the host of RowingChat podcast and is a masters athlete and coach. Passionate about helping others enjoy the sport as much as she does. View all posts from Rebecca Caroe

7 thoughts on “Oh, Goodness HRR. Improve your photos

  1. You speak a universal truth: that to people who understand a given sport or pastime actors always look fake. As well as a rower I’m a guitarist: I can tell in a heartbeat whether a photograph of someone with a guitar (not even necessarily playing it) knows anything about the instrument. And since “fake” implies “off-putting, here’s a company I don’t want to deal with”, why would anyone do that?

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