RowPerfect Shop subscribe to newsletter

Olympic Twitter rules – unenforcable

Reading the rules the IOC is imposing on athletes competing at London 2012, makes me cry out loud.  … read more

Share this Post

Reading the rules the IOC is imposing on athletes competing at London 2012, makes me cry out loud.  IOC, STOP and THINK.  You are potentially challenging the largest consumer-powered communication engine to a fight to the death and I think I know who’ll win.

What is social media best known for – quick updates and fast thinking sound bites.  Here’s what people accredited for the Games can do “…postings, blogs or tweets should be in a first-person, diary type format and should not be in the role of a journalist – i.e. they must not report on competition or comment on the activities of other participants or accredited persons.”

So I can say what I’m doing but not that I just beat someone else or noticed them eating, breathing or taking off an (unbranded) shirt.

All sounds unworkable and just too onerous – except that the threat of being chucked out and de-accredited may mean athletes decide just not to do any social media at all to be on the safe side.

As one commentator, Chris Matyszczyk, says

…the IOC might not yet understand the instant impulses that tweeting engenders. You grab your phone. You cradle your laptop. Out pop words whose speed is that of a Usain Bolt from the blue.

The long history of regulation and control of the Olympic branding and logo is well known (Rowperfect even  got a “cease and desist” letter in 2000 for using a photo of an athlete in GB kit and mentioning that they trained using our product, as did Carl Douglas).

So the rules include the statement “Participants and other accredited persons must not use the Olympic Symbol – i.e. the five interlocking rings used alone on their postings, blogs or tweets on any social media platforms or on any websites.”  You also can’t create a website with the word olympic in the URL but can create a sub-page like rowperfect.co.uk/olympics – for the duration of the games….till 15th August 2012.  What’s the point?  Make and leave a legacy not create and take down.

And above all there’s full personal legal liability AND the Games police will be watching from the Olympic offices www.olympicgamesmonitoring.com password protected and restricted access.

Read the full IOC Social Media Internet and blogging guidelines. /

Related articles

About Rebecca Caroe
Rebecca is the host of RowingChat podcast and is a masters athlete and coach. Passionate about helping others enjoy the sport as much as she does. View all posts from Rebecca Caroe

Leave a Reply

Blog Related Posts

10 years ago today: the start of the Athens Olympics #TBT

Exactly 10 years ago, to the day (Aug 14, 2004), Artour Samsonov and I lined up for and rowed in… read more

Olympics Day 8 Preview

It’s the last day of the London 2012 Olympic Regatta. Finals for the four remaining boat classes will… read more

Olympic Rowing Liveblog – LM4-

Netherlands, Switzerland, Great Britain, Denmark, South Africa, Australia We’re off! Denmark lead early by a canvas. South Africa… read more

RowPerfect Shop subscribe to newsletter
X