Debenhams Department store recently re-launched a clothing range called ‘Nautica’. Take a read of the Daily Telegraph’s article about Thames RC which the retailer has bizarrely chosen to associate with the clothing brand….
To promote it, they are offering a prize to the rowing or sailing club who best answers this question “why your club deserves the funding”.
Renowned US clothing label Nautica is launching in the UK, with its spring/summer 2012 men’s collection available exclusively at Debenhams.
Nautica has been a leading light in outerwear for more than two decades. And with clothes inspired by the water, it’s the perfect choice for a chic and wearable look.
To celebrate, Nautica is offering the chance to win £5,000 for your rowing or sailing club.
To enter, simply explain why your club deserves the funding, in 200 words or fewer. As many members as you wish can enter.
Here is the link to the entry form.
The rowing history website ‘Hear the Boat Sing’ has a great article about the launch suggesting that in fact, Auriol Kensington Boat club would have been a better association with the brand…
I cannot help thinking that if Debenhams knew a little more about rowing history and the company’s own history, they might have picked another rowing club in London to help them launch new clothes in an Olympic year…. if the department store had picked Auriol Kensington Rowing Club by Hammersmith Bridge, they could have made a big hullabaloo about one the club’s finest oarsmen and stars:William ‘Wally’ Kinnear, who took an Olympic gold medal in the single sculls 100 years ago, at the Stockholm Games, and was working for…. yes, correct: Debenhams!
Sweet irony if AK won the prize under TRC’s nose!
- Debenhams signs deal to sell Nautica clothing brand (telegraph.co.uk)