We caught this podcast interview with Angus Malcolm – the photographer behind the wildly successful naked rowing calendar made over the past 6 years by Warwick University Rowing Club.
My take on the interview is that Angus made it successful first by aligning the calendar sales with a cause – Sport Allies – fighting homophobia in sport. And then popularised it by promoting to the world male gay community using forums.
Listen to the FIR interview with Angus Malcolm. [episode 13 on the list without a title]
Their ‘making of’ video is worth a fun look, it is also for sale. And I’m guessing the back catalogue sales will be fueling a whole lot of titilation too.
And this year they’re crowd-funding the 2015 edition.