SQUARED & BURIED was founded by husband and wife team Samuel & Lisa-Marie, based by the historic banks of the River Avon in the shadow of Warwick castle. With a vision to develop a rowing inspired brand known for quality & stylish apparel both on and off the water.

“Sharing your love for rowing we create rowing and fashion apparel for gentlemen, ladies and children as well as providing custom on and off the water kit for clubs, crews & individuals.”

Rowing is a huge part of the founders lives and they understand how it can be a huge part of yours… As well as co-founder, Samuel is also a junior coach and is currently mens vice captain at his club.

Rowing is steeped in history and tradition, as is our apparel…

We wanted a brand name that is catchy, easy to remember and relevant to rowing with a superb logo to match… After lots of thought and many variations SQUARED & BURIED, often shortened to S&B was born! I’m sure you are aware ‘Squared & Buried’ is a rowing term so don’t need to explain. Our logo interprets our ‘S&B’ but also if you look closely it represents a person rowing with their blades squared & buried …

We have taken inspiration for the majority of our designs from our locality, using Warwick and its own history combining them with the heritage of rowing.

As a brand we try to be as environmentally friendly as possible and therefore as part of our ethical brand awareness when possible we manufacturer environmentally sustainable apparel and products for ethically conscious consumers. Lots of our products are 100% certified organic cotton, which are dyed in a zero-discharge dyehouse where all the water is recycled in a closed-loop system. Also, our t-shirts have a reduced carbon footprint of around 90% and carry the registered mark “Climate Neutral.” Finally, we have a paperless order system and post orders in bio-degradable bags.

We have an ever growing range of apparel, leisurewear & kit as well as providing custom wear for clubs, crews & individuals. Not only will Squared & Buried ensure you are looking fabulous in the boat club, we will take you from the water to your watering hole.

On the water – We provide a range of rowing kit. Including AIOs, base layers, shorts, leggings, gilets, jackets & more…

Off the water – We provide leisurewear & rowing apparel which ensures you look stylish after an outing. Our range includes hoodies, jogging bottoms, sweatshirts, t-shirts, shorts, vests, caps & more…  

What’s next, we are always looking to grow our range and we take our customers requests very seriously. We are currently product testing lots of new ideas which you will soon be seeing including…

AIOs, performance leggings, cropped hoodies, and for Autumn/Winter a range of embroidered knitwear … You heard it here first!

Rowing is HARD, looking good is EASY with SQUARED & BURIED.